I’ll tell you why.

Heard this ad today on the radio:

“Why do all the locals love Westborough IGA? Is it because of the fresh bread that is baked daily? Or is it because of the variety in fruit and vegetables……….?”

And it went on and on about all the reasons that the locals may have loved this grocery store.

I’m pretty sure the locals love the Westborough IGA because its local. 

I don’t know that they would love driving an hour away for fresh bread that they could get from any other store (*cough* bakery). And if its an IGA, we all know its overpriced and there are very limited options but super convenient opening hours.

And this is also why it’s only the locals that love the place.

It would be much more unique and appealing advertisement if they could say “Why do all the people that don’t live within a 5km radius love Westborough IGA?”

Because that would make me continue to listen to the ad. It would make me wonder why these people that live far from this store are going that extra mile.

Maybe its because of the fresh bread that is baked daily? Or is it because of the variety in fruit and vegetables?

Ok. Thats my thought for the day. Goodnight all.

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